Abstract: Pollution of rural cultivated land has restricted the healthy and sustainable development of agriculture, and has affected the national food security strategy. In order to analyze the response of farmers to farmland pollution and its impact on agricultural production, we investigate the situation of rural land pollution and construct an ordered Logit model. Rural land pollution in Poyang Lake region is taken as an example. Major conclusions of this thesis are as follows: 1) the proportion of arable land circulation and the improvement of agricultural products’ commercialization rate are beneficial to improving farmers’ participation in the management of farmland pollution; 2) whether farmers choose to continue the production at contaminated farmland or not is affected by the proportion of farmland transfer-in and the degree of commercialization; 3) the higher education level of main agricultural labor force is , the stronger willingness to change the mode of production in polluted farmland is. The results show that, promoting the transfer of arable land has positive significance to strengthen the prevention and control of farmland pollution from the microscopic main body. Furthermore, strengthening the knowledge of farmers’ land pollution and food safety is conducive to improve the current situation of food pollution.

Key words: cultivated land pollution, response, orderly Logit model, Poyang lake area, utility function